Privacy Policy & Cookie Policy
Information who we are
We are Apparant Development AB.
Our registered address is Vallvägen 1, Söderala, 82661.
We are a Swedish company headquartered in Söderala, Sweden.
Last updated: December 10, 2025
At Oddsupdates.com, we are committed to protecting your privacy and ensuring that your personal information is handled securely and responsibly. This privacy policy explains how we collect, use, and protect your data when you use our sports betting odds comparison platform.
Information We Collect
Personal Information
- Email address (when you subscribe to updates or contact us)
- Name and contact information (when you contact our support)
- Account preferences and settings
- Communication history with our support team
Automatically Collected Information
- IP address and geolocation data
- Browser type, version, and device information
- Pages visited, time spent on pages, and click data
- Referral source and exit pages
- Usage patterns and feature interactions
Betting and Odds Data
- Bookmaker preferences and filters
- Sports and leagues you follow
- Odds comparison history and patterns
- Favorite teams and markets
How We Use Your Information
Service Provision
- Provide accurate and up-to-date odds comparisons
- Personalize your experience based on preferences
- Remember your settings and filter preferences
- Deliver notifications about odds changes and updates
Platform Improvement
- Analyze usage patterns to improve our services
- Identify and fix technical issues
- Develop new features based on user behavior
- Optimize website performance and loading times
Communication
- Respond to your inquiries and support requests
- Send important updates about our services
- Provide information about new features
- Share relevant betting insights and market analysis
Data Sharing and Third Parties
We do not sell, trade, or otherwise transfer your personal information to third parties.
Limited Sharing Scenarios
- Analytics Services: We use analytics tools to understand user behavior (anonymized data only)
- Technical Providers: Hosting and infrastructure providers who help us deliver our services
- Legal Requirements: When required by law or to protect our legal rights
- Business Transfers: In the event of a merger, acquisition, or asset sale
Bookmaker Relationships
While we display odds from various bookmakers, we do not share your personal information with them. Any interactions with bookmakers occur through their own websites and are subject to their privacy policies.
Cookies and Tracking
We use cookies and similar technologies to enhance your browsing experience and provide personalized services.
Types of Cookies We Use
Essential Cookies
Required for basic website functionality, cannot be disabled.
Performance Cookies
Help us understand how visitors interact with our website.
Functional Cookies
Remember your preferences and personalize your experience.
Managing Cookies
You can control cookie settings through your browser preferences. Note that disabling certain cookies may affect website functionality and your user experience.
Data Security and Protection
Security Measures
- SSL encryption for all data transmission
- Secure server infrastructure with regular security updates
- Access controls and authentication systems
- Regular security audits and vulnerability assessments
- Data backup and recovery procedures
Data Retention
We retain your personal information only as long as necessary to provide our services and comply with legal requirements. Analytics data is typically retained for 24 months, while account information is kept until deletion is requested.
Important:
While we implement robust security measures, no method of internet transmission or electronic storage is 100% secure. We cannot guarantee absolute security of your information.
Your Rights and Choices
Data Subject Rights
- Access: Request a copy of your personal data
- Correction: Update or correct inaccurate information
- Deletion: Request deletion of your personal data
- Portability: Receive your data in a portable format
- Objection: Object to certain processing activities
- Restriction: Request limitation of data processing
How to Exercise Your Rights
To exercise any of these rights or for questions about your data, contact us at privacy@oddsupdates.com. We will respond to your request within 30 days.
International Users and Data Transfers
Global Service
Oddsupdates.com serves users worldwide. Your data may be processed and stored in countries other than your own, including countries that may have different data protection laws.
GDPR Compliance
For users in the European Economic Area (EEA), we comply with the General Data Protection Regulation (GDPR) and ensure appropriate safeguards for international data transfers.
Policy Updates and Contact Information
Policy Updates
We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. We will notify users of significant changes by posting a notice on our website or sending an email notification.
Contact Information
- General Inquiries: support@oddsupdates.com
- Privacy Concerns: privacy@oddsupdates.com
- Data Protection Officer: dpo@oddsupdates.com
Responsible Gambling
While we provide odds comparison services, we encourage responsible gambling. If you need help with gambling-related issues, please visit BeGambleAware.org or contact local support services.
Thank you for trusting Oddsupdates.com with your data.
We are committed to maintaining the highest standards of privacy and security while providing you with the best odds comparison experience.